Strategy and storytelling in one package.
I'm a marketing hybrid – trained as a writer/creative director as well as a brand and content strategist. I lead marketing initiatives from inception to completion.
If you need help defining your overarching story, developing a communication plan and then creating elements that will engage and motivate your audience, I'm Jim Stadler, and I'd love to work with you.
MORE THAN 25 YEARS OF LEADERSHIP
Headed creative departments, developed young talent, managed agency resources, directed creative development of marketing campaigns and presented work to clients.
Facilitated brand articulation sessions with clients to ensure internal consensus before developing marketing strategies and messaging roadmaps.
Collaborated with international teams on global corporate initiatives and integrated marketing campaigns.
Launched dozens of products in industries that include commercial trucks, floor covering, medical devices, sporting goods, travel and hospitality, financial services and SaaS.
Coached startups on how to define and communicate their big ideas in order to convince investors of viable sales potential and ROI.
Pitched and won new business and transformed the marketing programs of longstanding clients.
Created work that received national and international recognition.
Through it all, my underlying focus has always been on enhancing the customer experience, making them the heart of every story.
HIGHLIGHTS FROM 2021 - 2023
Contributed to more than a dozen national and international product launches targeting architects, interior designers, hotels and commercial developers.
Collaborated with designers, product engineers and architects (Gensler) to develop strategies and messaging focused on reimagining the workplace post-COVID.
Collaborated with colleagues on four continents to create a sustainability program and messaging for a global brand, which included digital and video elements.
Created sales presentations featuring new carpet print technology to target major hotel chains.
Helped formulate website strategy and content for two home furnishings trade shows.
Developed advertising, social media and a trade show booth for a well-known golf brand.
Worked on a software launch for an insurance agency and rebranded a global wealthtech firm.
CREATIVE SAMPLES
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BRANDING SERVICES
ELEVATE YOUR COMMUNICATION WITH A SOLID BRANDING FOUNDATION.
Sometimes an organization simply needs a little outside expertise to organize and facilitate their branding and marketing efforts.
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MESSAGING ROADMAP
Get a better understanding of your customer personas and perspectives. Outline story arcs and establish a roadmap for the various messaging topics to convey over time and in which mediums. Process and final report includes:
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Discovery and brainstorming session led by me
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Development of customer personas and perspectives
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Messaging roadmap outlining content for advertising, websites, social media and other materials
2
BRAND ACCELERATOR
When an organization attempts an internal branding process on its own, it can take 6 - 24 months. That's why I designed this 60-day accelerated program to jumpstart your branding, marketing and sales efforts. Program elements vary but typically include:
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Mission, purpose and values exploration
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Brand Foundation and Messaging Roadmap
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Initial messaging development (digital ads, social media posts, website landing page copy, etc.)
3
CONSULTANT ON CALL
Many organizations don't have brand stewards on staff. As a result, even after going through an internal branding process and committing to the results, messaging can veer off course, people fall back into their silos, and no one makes sure the organization stays on brand. Having an outside branding consultant who cares about your brand but is detached from internal politics is invaluable.
Email jim@attentionspans.com to get started or hear more about your options.
WRITING SERVICES
ENSURE QUALITY AND CONSISTENCY IN YOUR MESSAGING.
Get strategic content for every element of your marketing program from
a writer/creative director with more than 20 years of ad agency experience.
Conceptual advertising from an award-winning writer/creative director.
Just because you buy ad space or time, that doesn’t mean you’re guaranteed readers or viewers. It takes good ideas to get your money’s worth.
Brochures and annual reports that tell clear, compelling stories.
Ensure your long-format marketing messages are easy to digest by using my strategic approach.
Websites and digital marketing that combine SEO best practices with great storytelling.
When you only have a few seconds to get your point across, every word (and character) counts.
Social media posts that tell stories with precision.
When you know your audience and understand the nuances of each platform, your messages can be truly influential.
Video scripts for every production budget.
Whether you have a thousand dollars or a million, you can do great things with a video – if you have a great script.
Recruitment and fundraising materials that engage and motivate.
With strategic messages, you can appeal to both emotions and common sense, which is a powerful combination.
Articles, white papers and presentations that communicate complex ideas.
I can distill massive amounts of technical information into clear, readable copy.
Trade show booths and other experience-design projects that guests will remember.
I can help you craft the story and touch points that create anticipation and participation.
Ghostwriting and speeches that sound like you.
I'll help you organize your thoughts, then I'll put them on paper in your voice, not mine.
Elevator pitches, talking points and sales copy that clarify your benefits.
I've helped businesses and tech startups create language that attracts customers...and investors.
If you scrolled straight to the bottom, just email jim@attentionspans.com and tell me how I might be of service. Thanks.